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In The Cut

In The Cut follows two street smart, dysfunctional best friends turned business partners, Nita James and Will Durado, she's fiery and unpredictable, he's driven and neurotic, as they kiss the corporate music world goodbye to start their own indie label. Now Will & Nita run the show, call the shots and occasionally let their ego and pride sidetrack their dreams as they struggle to achieve success … on their own terms.

Written by: Will Maurer     [Contact Author]
Format: TV Pilot
In the Vein Of: Nashville
Posted: 09/24/2014
Updated: 11/04/2017
Author Bio: Born and raised in Philadelphia, I was fortunate to have lived and learned life in a melting pot of social, economic and ethnic diversity. Having witnessed racial, social and economic conflict, as well as synergies, has provided me with a diverse perspective and insight. With over a decade of experience in the entertainment industry, Will’s background encompasses VR, VFX, Animation, Story Development & 3D Conversion. His expertise on both the creative and production sides of the industry has been a key factor in his ability to build and maintain long-term trusted relationships with filmmakers and studio execs. He has Produced VR, VFX, Animation and 3D projects for Fox, Sony, Warner Bros., Lionsgate, Paramount, Legendary Pictures, Annapurna Pictures, Alcon Entertainment, Hulu, AMC, Samsung, NYT, MasterCard, and the legendary Stan Lee. In addition, Will has shared his VR experience on panels at Sundance, TIFF, VR on the Lot, VES, Digital Hollywood, the HP Summit and at the NASDAQ. Will’s passions lie in collaborating with difference makers across the Entertainment landscape.

This is my story -

Shortly after relocating from Philadelphia and graduating from the Musician's Institute, I landed a job as a Recording Engineer at the world-renowned Enterprise Recording Studios in Burbank, CA.

By mid 2003, I had an opportunity to transition to the animation industry, and just over a year later I was recruited to play an integral role in the start-up of Imagi Animation Studio’s expansion into the US for the CGI Feature “TMNT”. While at Imagi I helped developed their global production pipeline, as well as oversaw the on-time and on-budget delivery of their feature films.

In 2010, my entrepreneurial spirit led me to write a business plan for a marketing and advertising website with a philanthropic component. WinWin Living was funded by SCM shortly thereafter, and quickly made the cover of the LA Business Journal for its charitable business model. After successfully expanding into two major markets, WinWin Living was acquired by Fortune 500 Company Cumulus Media in July 2012, allowing me to return to a career in the entertainment industry with valuable new skills and experience.

Contest Results: Indie Gathering (First Place)
People's Pilot (Second Place)